Founded by celebrity and award winning International hairdresser Umberto Giannini in the high-style 90’s, we are on a hair love mission to help you love your hair! We are obsessed with creating game-changing products that deliver transformational results, taking the secrets of the salon and session styling worlds into creating innovative new formulas just for you. Famous for our iconic curl range, we champion every day beauty with texture-specific products for all hair types – from volume and growth support to repair and scalp care. We believe in making a positive impact on the planet and are proudly Certified B Corp, we always have and always will be 100% vegan and cruelty free and are mindfully made with love in the UK in recycled and recyclable packaging.