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About the Color Wow
COLOR WOW – The heart + science of hair care
Color Wow formulas have won over 70 major beauty awards.
We rigorously monitor the ingredients that go into our hair care products, and then go beyond. We are the only hair care brand that has identified and banned over 60 commonly-used ingredients that can actually distort your hair colour. Plus, we build heat-protection into every styling and treatment product. The result? Super safe, high performance products that are changing the hair game!
No sulphates. No phthalates. No essential oils/extracts. No colour-warping preservatives. No gluten.
SHOP NOWColor Wow products can support health and manageability for coloured, thinning, curly, coarse, frizzy, oily, dry, or fragile hair. Their sulphate-free products aim to hydrate and treat damaged hair to reduce frizz, increase shine, and make styling easy.
Color Wow Dreamcoat Supernatural Spray is recommended to be used every 3-4 shampoos. To activate the product, Dreamcoat should be applied to freshly washed and towel dried hair as the final step before blow-drying. Spray the hair liberally and blow-dry into your desired style for shiny, frizz-free results at home. The effects will last for up to 4 washes before another application.
Color Wow Root Cover Up will last in your hair from shampoo to shampoo, until you wash it out. The formula is water resistant, meaning it can stay in place if you sweat, get caught in the rain or even go swimming. Perfect to take on-the-go, the Root Cover Up powder is also housed in a handy mirrored compact to ensure a fuss-free top-up when- and wherever.